From the Old Man Shouts Into the Wind files, Entry #4492.
[Entry Begins]
A few years ago I received an invitation to be interviewed on a podcast. It wasn’t a big-deal podcast, just a couple of guys who nattered on about books, but I’d never done an audio interview (my previous ones had all be text-based for print publications), so I responded and we began to set it up. It didn’t take long for me to realize that this was not going to be an “interview” interview, but something entirely different.
My first clue came when I asked which of my books they wanted to discuss (I had two series and one standalone novel at the time). The answer—and I’m paraphrasing here—was, “Oh, we don’t know anything about any of your books.” In essence, it was not an interview, but a time slot in which I could hold forth and flog my books.
Some people are good at this type of thing. Some people are really good at it. And good for them! It’s a valuable skill in this “Look at Me!” age of influencers and TikTok stars, where publishers (if you are lucky enough to have one) put little (if any) money into marketing non-premium titles, and most of the promotional setup and execution has to be done by the author.
Sadly, I am not one of those people. I am so definitely not one of them, that I decided not to participate. I’m sure that podcast audience got along just fine.
I relate this anecdote as prologue, because from that day to this I have noticed a distinct trend in interviewing style, and it’s one that (in my opinion) severely diminishes the form. It’s what I call the “Talkabout” style.
At its heart, an interview is a conversation. Interviewer asks a question and Interviewee responds. This leads to another question and another response. Interviewer at some point will switch to another topic, and they begin anew. This question and response interplay can lead to deeper insights, as the interviewer builds on Answer #1 in forming Question #2, exploring the topic more fully. This technique works especially well in adversarial interviews, where it drifts from the conversational toward a more debate-like vibe, and the questioner can drill down into responder’s answers.
The “Talkabout” style, on the other hand, is not a conversation; it’s performance on demand. The host (not “interviewer”) greets the guest and says, “Talk about your latest [insert topic element here].” There is no question. There is no “If you would” or “Please.” It’s merely a time slot in which the guest can hold forth, a command behind a conversational facade. It is an “interview-shaped object.” Once the guest has finished talking about the thing, there is no follow-up question; instead, the host gives their opinion of the guest’s opinion or merely regurgitates what the guest delivered using different words. This is usually followed by another “talk about” demand. It is not an interview.
There are times when an interviewer will ask the guest to explain something to the audience (a movie’s premise, the context of an essay, a brief history of a political situation, etc.) and this is acceptable (to me) because context is important, and it’s better if it is the guest/expert who provides that perspective. After that, though, an interviewer will return to questions, whereas the “talkabout” host will not.
I know this is not likely to change, primarily because of the way most of us consume news and opinion, i.e., it tiny tiny bites. Many don’t read past the headlines, and certainly won’t read past Question/Answer #1 to get the deeper insight of Question/Answer #2. I also know that my personal sensibilities are outdated, and that while I bristle at what I perceive as a lazy, sloppy, borderline rude method to elicit information without breaking the surface tension of any given topic, it is for others perfectly acceptable.
But maybe some will read this, see something they hadn’t noticed before, and seek out sources that provide a deeper analysis or insight into a given question.
An interview is only as good as the interviewer, and just as the ability to write does not make us all good writers, so too, the ability to speak does not make us all good interviewers. For my part, I’ll seek out the person who asks a question, and then another, and then another, diving deeper each time into the why or the how of a topic. It takes more time, yes, but if I want to understand rather than merely parrot, it is incumbent upon me to spend it.
[Entry Ends]
Kurt R.A. Giambastiani 