Because A.J. wanted a follow-up…
KRAG’s Law of Hype Lensing:
The Perception of an Object is distorted by the sum of the object’s anticipatory Hype and the engagement level of the observer’s Imagination.
The hype for No Man’s Sky was intense. As if three years of visionary promises and a truly groundbreaking approach weren’t enough, when Sony opened up its gargantuan wallet and bet its money on Hello Games — a tiny, 15+ person development company with only a cheesy little platformer app to its credit — all speculation was punched into warp-drive.
Usually, in such situations, I see the hype for what it is (i.e., marketing) and my Imagination compensates, essentially canceling out the effects of Hype. This way, when the game is released, it’s pretty much as I expected and disappointment levels are kept to a minimum.
In the case of No Man’s Sky, however, I made a tactical error. I figured that a small, independent company like Hello Games, run by a plucky band of earnest boys and girls from Surrey, would not yet be infected by the callous, avaricious cancer of corporate greed. I took them to be sincere lovers of games who were trying to be transparent about plans and features.
My bad. Continue Reading »