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Posts Tagged ‘release strategy’

Well, that two week’s vacation went by in a blitz. It was very productive, with the last two books of the Fallen Cloud Saga hitting the streets, but boy, could I have used another week…or month.

Now that the hardcopies are available, I realize I have made a classic mistake. It’s all part-and-parcel of the difficulty in switching from my author hat to my publisher hat. The author in me just wants to get the book out there and get it into reader’s hands. The publisher (an admittedly weaker part of me) wants to get the best release, the best buzz, and the best notice which helps get the book into more readers’ hands.

So, this classic mistake is to rush “to print” at the detriment of any sort of planning and release strategy.

But all is not lost.

(more…)

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