Counting words used to be important. It also used to be arcane.
As the physically printed word goes slowly out of style, the importance of word count diminishes. When I worked as a head pressman at a small newspaper, word count was king because word count translated to column inches, and you only had so many of those in each issue. Reporters typed up their story, handed it to the typesetter who typed it into a machine the size of a van. Long strips of paper came out the far side which we then painstakingly—and absolutely literally—cut and pasted onto the page mock-up. Word count gave us an idea of how much space each article would use. But it was not a literal count of the words.
Yesterday, several of my writerly-feeds went nuclear after The Huffington Post reported that 
Now hear this!
Kurt R.A. Giambastiani 