While I still maintain a presence on Facebook and find it useful as a portal (similar to Twitter, Tumblr, LinkedIn and such), there is some good advice for the small-time author in this post from Jon over at Jumping From Cliffs. Be realistic about what each venue can provide, and don’t waste money on ads.
Debate rages as to whether up-and-coming authors (yep, that’s us!) should set up Facebook pages as part of their marketing and promotion strategy.
Until very recently, I would have said yes, they definitely should; spread oneself as widely as possible in order to reach the largest and most diverse audience possible. Then Facebook went and changed their algorithms and I changed my mind.
Tut-tut Facebook, go to your room immediately!
The Author As A Brand (Oh Yes You Are…)
It’s now vastly more difficult for small brands – and yes, you ARE a brand – to gain visibility and thereby increase the number of their fans. This is because Facebook now prioritises content posted by the people who users interact and engage with the most.
OK, even I had to read that 3 times before I got it, and I wrote it. So let’s have a look at what…
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