Yesterday’s promotional campaign–offering Unraveling Time free of charge for an entire weekend– came under the heading of “It couldn’t hurt.” I thought it might get my book in front of a couple of new readers. It did, but it did more than that. There are secondary effects.
Unraveling Time is a time-travel/historical/adventure/romance (yep…it is) and as such, I listed it in two sub-sub-genres: Historical fantasy and Time Travel Romance (didn’t know there was a Time Travel Romance sub-sub-genre, did you?) Well, this morning, due to the free copies that people have downloaded, Unraveling Time is in the Top Ten for its genres. Now, I grant you, those are rather specific sub-sub-genres, but here’s the thing. At Amazon, there are people who subscribe to the RSS feed of top sellers in those genres. There is even an RSS feed for top free books in those genres. And that, my friends, is targeting your demographic.
Of course, it’s a free promotion, and I’m not making a dime off it, but as folks in another business say: The first taste is free.
Already, I’ve had emails from people thanking me for the free book, telling me that they’ve started reading it already and are enjoying it, and one email from a brand-new reader just to tell me that she really loved a line from the book (“…and the sand
beneath him that smelled of ancient anger.”)
I can’t tell you how big my grin was when I read that.
So, if you some friend or colleague or even just a blogger like me says, Here’s a book for free, go get it. Even if you don’t read it, you’ll help that person’s book reach new readers and that is, essentially, what most of us are striving for.
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