
Self-Promotion: the crude and unappealing practice of marketing one’s own work; in British slang, often called “flogging.”
I’ve only met one writer who actually enjoys flogging his books. He travels up and down the coast, reading excerpts, glad-handing, meeting people, building an impressive network. For every other writer I’ve met, mention the word “promotion” and watch them wince.
We hate promoting our books. HateitHateitHateit. Some writers hate it so much, they don’t do it at all.
But according to ND Author Services (aka NDAS, run by bestselling authors Barb and J.C. Hendee, who–believe me–know what they’re talking about), there’s some good news. As with everything else in the publishing industry, self-promotion–the very nature of it–is changing.




